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Stirling House

Denny End Road

Cambridge, CB25 9PB

Twitter: @CambridgeMarketing_

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Google Ads

(Former Google Adwords) are particularly valuable because, as the most popular search engine, Google gets massive amounts of traffic and delivers the most impressions and clicks comparing with any other PPC platform.

How often your PPC ads appear depends on a number of factors, some of the most important ones are:

  • Keyword Relevance – Crafting relevant PPC keyword lists, tight keyword groups, and proper ad text.

  • Web Page Quality – Creating optimized web pages with persuasive, relevant content and a clear call-to-action, tailored to specific search queries.

  • Quality Score – Quality Score is Google's rating of the quality and relevance of your keywords, web pages, and PPC campaigns. Advertisers with better Quality Scores get more ad clicks at lower costs.

How we manage your ads

Website Content Optimisation & UX

Google Ads Optimisation Cycle

Keyword Research

Ads Creation & Split Testing

Close Monitoring & Optimization According To Results

ROI

Social Ads